Today is National Voter Registration Day, the one-day blitz by a broad coalition of civic and advocacy organizations to reach the millions of Americans not signed up to vote in the November elections. In addition to the typical army of clipboard-armed volunteers hitting the streets, event organizers prepared a wide array of sharable material for a number of social media platforms.
With youth-focused organizers like HeadCount, Rock the Vote, and VotoLatino, this emphasis on social-friendly online mobilization makes sense. As in the two previous National Voter Registration Days, these groups primarily are targeting voters 18 to 29 years old, who have poor records of turnout during midterm elections.
Event organizers followed the maxims of making sharing content on social media be easy and on message. The event’s website provided ten different graphics for the public to use on their social media accounts.
It also prepared downloadable event posters in Spanish, Amharic and 10 different Asian languages. (The Asian Pacific American Labor Alliance Education Fund was another sponsoring organization).
National Voter Registration Day organizers also provided ample copy for supporters to share to contextualize these images on social media. It offered a sample Facebook status, including the relevant Twitter hashtag (#CelebrateNVRD) and four different sample tweets in addition to the standard “share” social media buttons on its website. Organizers composed and posted an email supporters could send to friends explaining why they should register to vote. The group also posts its own pictures to an Instagram account.
Coalitions looking for a fine example of a campaign that offered supporters a variety of easily-shared content should check out the website for ideas.