Studies have determined as many as 70 percent of you are as excited about the ads during the Super Bowl, as you are about the actual game. So it makes sense that the issue watchers among us will be pleased to hear there are some advocacy campaigns in that hedonistic mix this year.
If you’re in advocacy, grassroots, membership or marketing, you’re undoubtedly constantly on the lookout for effective grassroots marketing campaign ideas that actually work – be it for your donation cycle, membership engagement or to create awareness.
To make it easier, we compiled a list of 50 great examples that did just that, including success metrics, and placed them all in one post for your convenience.
On the face of it, e-books are a cost-effective alternative to traditional book publishing that can help drive membership engagement, generate non-dues revenue, and enhance your advocacy efforts.
But be warned, they can be hit-or-miss.
What goes into your engagement toolbox is what comes out, in terms of your advocacy efficacy. In an era of ever-more channels and digital options, pausing to assess and retool can seem a luxury few have time for.
But do it. Do it now. Here’s why.
While your organization’s board is not elected to do membership outreach, they do have unique opportunities to interact with your members. Good direction can help them cultivate member relationships, and become successful ambassadors for your organization.
Conferences, professional education webinars, advocacy efforts, networking opportunities, or even a magazine, are all obvious benefits for most member associations. But often overlooked is a career center that can serve as a recruitment tool for highlighting non-members.
The One-Two Punch
A well-run career center helps an association identify potential new members, and generate non-dues revenue, as well as acting as a benefit for its current members.
Coach USA/Megabus, the bus company known for affordable rides across the United States has been particularly successfully at the nuances of the site visit, and at bridging online and offline advocacy techniques.
Political action committees (PACs) have gotten a bad rap. But PACs and Super PACs aren’t going anywhere anytime soon, so you it might need to consider having one in your toolkit. Not to mention that it can be a huge benefit to your advocacy efforts.