Infographics help advocacy groups grab their audiences’ attention on relevant issues while providing data-backed arguments in a concise format. Complex policy issues can be boiled down to a sleek single page that paint a compelling argument. In addition to being easily shared on social media, they can be an effective tool in in meetings with legislators and their staff.
Here’s some advice for creating infographics for an advocacy issue:
- Identify the message you want your reader to walk away with.
Hit a target audience with a fact or figure they won’t forget.You may want to look for the most surprising statistic about your organization’s issues and then develop the infographic to highlight it.