One-Track Email Minds, Twitter Delayed Gratification
They may be embarrassingly desperate and downright sketchy, but emails from the Democratic Congressional Campaign Committee certainly are working. Subject headings literally begging donors for money have helped the DCCC raise $41 million more than its Republican rival during this election cycle.
Connectivity editorial advisor David Karpf writes the DCCC’s campaign looks like it’s run by people on crazy pills because it’s being optimized solely to raise as much money as possible. Doing something else, too — like, “improving the standing of the Democratic Party brand amongst supporters” would take a lot more investment in social listening tools and a completely different way of conceiving of metrics.
Building a high-quality Twitter audience is an exercise in delayed gratification, writes Connectivity editorial advisor Alan Rosenblatt. He offers tips for keyword searching and “list diving.”
Social Advocacy and Politics: Marshmallows and Twitter Lists (Social Media Today)
Looking for help developing high-quality visual content for not much money? NTEN will host a webinar on the subject Thursday at 8AM EST/11PST.
If you want a head start, this guide to image tools on social media can get you going.
23 Tools and Resources to Create Images for Social Media (Buffer Social)