Dead email addresses and spambots can land mass emails delivered to Gmail, Yahoo, or Hotmail directly in audiences’ spam filters despite an organization’s best intentions. PowerThru’s Laura Packard offers several tactics for clearing out the bad from email lists and ensuring that messages clear spam filters.
Maximizing the Deliverability of Your Non-Profit’s Mass Email (Huffington Post/PowerThru)
In its race to become ever-more like Facebook, Twitter has adjusted its algorithm to change how it displays activity by those users follow. Now, instead of one “favorite” by a follower being enough to push content into someone’s feed, content will appear only after a number of others do so, too.
Answering these six questions before posting or tweeting content will help maximize content’s reach, writes Adfero’s Gary Nuzzi.
6 Questions to Ask Yourself Before Hitting “Post” or “Tweet” (Adfero Insights)
Getting digital ads to appear in front targets’ eyeballs in the right places takes some planning. Beekeeper Group has some tips for online advertising campaigns, from planning on where an will appear to maximizing its mobile impact.
Lessons From Flappy Bird: How to Get Your Online Ads Seen By Your Target Audience (Beekeeper Group blog)