In just one day this week, roughly 26-million twitter accounts saw the hashtag #AGU14 surface in their feeds. And that was no accident.
The American Geophysical Union, a group of scientists focused on the Earth and space sciences, has been planning their fall meeting in San Francisco for months, and that includes the social media strategy to go with it.
Live-tweeting an event of that size – it drew roughly 25,000 people – can be challenging, but groups like AGU have discovered several tips and strategies that work extremely well. Before the AGU conference was done, even NASA was retweeting them.