It’s on our laptops and on our phones, in our workplace and in our heads. When we have a DIY project at home, most of us will watch a video before we actually do anything. When we want to prove a point on something we feel strongly about, we share a video. And, when we can’t be someplace, the next best thing? Video.
Video has become the most prevalent form of communication in today’s culture, and the curve on the statistical graph is still rising. One third of all online activity is spent watching video, according to Digital Sherpa. YouTube is the second-largest search engine.
Three out of four people say video increases their understanding of a product or service, and an equal percentage say they visit a marketer’s website after viewing a video.
As we look to our communication goals for the coming year, chances are someone will ask, “should we make a video?” And the answer will most likely be, “yes.”