An email is only useful if it’s delivered to the intended in-box. K Street Cafe offers suggestions to ensure that mass-mailed email newsletters don’t end up on a blacklist, caught in a spam filter, or spiked by an unsubscribe order. Hint: even if your mom still writes her emails in ALL CAPS, don’t do it.
3 Common Email Marketing Pitfalls & How to Avoid Them (K Street Cafe)
If the figures NTEN reported in its Nonprofit IT staffing survey are representative of the entire sector, then organizations are unnder-funding a crucial part of their infrastructure. That’s what Peter Campbell writes on his Techcafeteria blog. The professional services, healthcare, and education industries spend more than 4 percent of revenue on IT: NTEN put NPO spending at 3 percent, with the largest organizations spending half of that.
Campbell was pleased that NTEN excluded a salary chart this year, noting that previous versions were misleading because of chronic under-reporting of salary data. Read his other solutions for improving the survey at the link below.
It’s Time To Revamp The NTEN Staffing Survey (techcafeteria)