Things are changing at Change.org. And that means things are changing for advocacy.
In mid-July, the user-generated petition platform announced it was unveiling new crowdfunding tools for the organization.
What that basically means is its moving away from a revenue-gathering model of paid advertising from organizations, to a fundraising one where they will take a percentage. Read on to see why that leaves a void that’s set to be a very big deal for nonprofit and advocacy groups.