One of the best ways of doing it is through sustained, authentic and authoritative content that gets dispersed through multiple channels. But to do it you need to switch your government relations hat for your marketing one, and put yourself in your readers’, viewers’ and ultimately advocates’ shoes.
And you need a strategic plan – otherwise known as the content calendar.
The very first implement of choice in that work bag has to be the state legislative calendar with the 2017 adjourn and convene dates.
You can download the calendar with all 50 states and Washington, D.C. here.
Print it out and put it somewhere handy on your desk.
Do you use it for research? How about for advocacy, conferences, coalitions, networking or education?
Most of us don’t even scratch the surface of possibilities when it comes to utilizing our memberships. Learn how you can change all that by making the most of your trade association membership when it comes to advocacy and lobbying.
Blake Major, Manager, Federal Government Affairs at AIG, and Joshua Habursky, Director of Advocacy at the Independent Community Bankers of America share tips and tricks on how to do it.
We all know Congress takes time off. They’re roughly in session for 36 weeks a year. But, for most states, the period of lawmaking is far more condensed and usually far more intense.
That means if you’re restricting your influence to when the states are in session, you’re severely limiting your advocacy.
During the 2015-16 biennial session, the states were 17 times more productive than Congress.
And we didn’t just pluck that number out of thin air for dramatic effect.
The states approved nearly 29,122 of the approximately 171,608 bills introduced. Compare that to Congress who introduced 10,916 bills and resolutions – and passed only 199 of them.
That’s a lot of bills distilled into what for some states can be just a two-month (or less) session. So, logic would follow that by the time state lawmakers get themselves to the state capitol, and become acquainted with the issues, it’s already too late to impact their legislation.
If you want to get ahead of what their doing, you need to start conditioning them long before they get to the statehouses for actual sessions.
That’s why now is prime advocacy season for state legislation.
Here’s How To Go About It
How SPPAN Went From Tracking A Few State Issues A Year, To Monitoring 1,900 – And Changing The Rules In Several States
Here’s how one organization (for whom policymaking is currently on fire in the states) moved from managing a handful of pieces of legislation at state level four years ago, to keeping on top of 1,400 different bills and 500 regulations, in all 50 states, D.C. and Puerto Rico. Without missing anything of importance.
And it’s all done by ONE policy director.
Katie Duensing is the assistant director for legislative and regulatory affairs at the Academy of Integrative Pain Management.
Like many busy policy directors, a huge part of her job is juggling federal and state tracking for which she has CQ’s StateTrack to see what’s going on with her issue.
But four years ago pain management, and patient access to it, wasn’t yet treated as a legislative and regulatory issue of top priority in the states.
Then came awareness of the opioid crisis.
Your grassroots and PAC endeavors probably have the same goal: Getting members focused and engaged. But chances are both efforts are siloed? Or not exactly on the same page with messaging and outreach?
See how you can change all that with a few handy tips and tricks. Watch our webinar recording above, now!
Effective Advocacy Campaign: How the National Corn Growers Association got 38,000+ Nonmember Advocates to take Action. In 10 Days.
Today you’re going to learn how one organization convinced almost as many non-members as they have members, to comment for them on Regulations.gov.
And they did it in one and a half weeks.
A whopping 38,404 nonmember advocates nationwide took action in a single advocacy campaign.
And a huge number of those people were not necessarily sympathetic to, politically aligned with, or even aware of the National Corn Growers Association (NCGA) and their ongoing issues.
Here’s how they achieved such a spectacular outcome:
Consider this: By the time most statehouses wrapped proceedings at the end of July, state lawmakers had approved nearly 29,122 of the approximately 171,608 bills introduced during the 2015-16 biennial session.
In the same period Congress had introduced 10,916 bills and resolutions and passed only 199 of them.
State legislatures are now almost 17 times more productive than Congress, and this year may be the busiest on record for the nation’s 2,000 state senators and 5,400 state representatives.
Yes, you’ve been hearing it for years, but when it comes to the states, the sheer speed and volume of bills and regulations that get introduced and passed is mind-blowing.
If you’re in government relations for an association, corporation or nonprofit, you need to be staying on top of this stuff.
Luckily, we’re here to help you out:
Check out our 12 Emerging Trends from the 2016 State Legislatures now. And while you’re there, sign up for StateTracker’s, our blog for professional trackers of state legislation, regulations and issues.
Things are changing at Change.org. And that means things are changing for advocacy.
In mid-July, the user-generated petition platform announced it was unveiling new crowdfunding tools for the organization.
What that basically means is its moving away from a revenue-gathering model of paid advertising from organizations, to a fundraising one where they will take a percentage. Read on to see why that leaves a void that’s set to be a very big deal for nonprofit and advocacy groups.
It’s often a tall order to make advocates understand why they should care about agency activity and the policy creation and management process.
But once you’ve got these few techniques down, they’ll be just as responsive about posting on Regulations.gov as they will signing a petition or writing an email or tweet to Congress.
And you’ll be helping get your issue noticed in the all-important agency space.
Watch this webinar to find out how you can launch a successful strategy for rallying supporters around regulatory issues.