By Ann Dermody
You’ve spent ages crafting your email, you’re positive it’s got all the necessary ingredients, and paints your organization and issue in just the right light, but then you send it out and it’s another disappointing open rate? Why?
It’s the thick of primary season on the political tundra, which means it’s the only time in the next president’s life (one of these candidates has to win, eventually) when he or she will be this accessible to the public.
You can shake the next president’s hand, take a selfie with him or her, and basically ask the future commander-in-chief, face to face, any question you want, on any issue.
And not only will all the presidential candidates answer your question on your issue, there will be media there covering it.
This is what is known as a whopper of an opportunity … if you can mobilize effectively.
Calling all government relations, advocacy, and nonprofit professionals.
We know you’re in the trenches out there, and we want to help. Take our 5-minute anonymous survey, so we know what you’re dealing with on the ground.
We’ll give you the full results, so you’ll have a benchmark to see if your peers are thinking the same things – from grassroots engagement, all the way to better email open rates.
And the best bit? We’ll shape future content and free webinars around what you say!
A lot of emotional and financial investment goes into executing your grassroots marketing campaigns, so you’re probably thinking:
“It would be easier if I could draw inspiration from a big diverse list of actual grassroots marketing campaign examples, with verified success metrics, to give me both confidence and ideas for my next campaign.”
Well, here they are. Warning: the first one is a bit of a tearjerker.
Acquiring new members isn’t easy. And getting those members to participate in your advocacy or donation campaigns, on demand when you really need them, can be hit or miss, and thus a bit frustrating.
We get it.
Growing your membership base and advancing your issue shouldn’t be competing agendas. You should never feel like doing one comes at the expense of doing the other.