By now, most associations accept the need to generate revenue beyond membership dues and conference fees. Non-dues revenue presents diversification and stability, and can help ease the pressure to drive dues ever skyward.
But how do you get into that game, if you haven’t played before? One way to do so with minimal friction is to look at advertising and sponsorship opportunities.
The tools that associations use to interact with members — publications, email newsletters, classes and conferences — can be natural vehicles for paid advertising.