Measuring the Success of a Grassroots Program

American Industrialist Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is success.”

Building and maintaining an effective grassroots advocacy program follows the contours of Ford’s logic, and each step of the process presents a unique set of challenges.

Measuring progress along the way by monitoring key performance indicators, or metrics, can vastly improve just about any grassroots program.

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