No matter what your goals, most associations and advocacy groups can benefit from some well-shot video.
One third of all Internet activity is spent watching video, and about 80 percent of viewers retain the information they see, according to WebpageFX. About 26 percent seek more information on what they watched.
The problem is that creating solid video is easier said than done. The production value is often low, while the expectations of the audience creep higher.
But there are some things you can do if you are serious.