The vast majority of associations rely heavily on email to reach members. This dependency sparks the following natural, even earnest, concern: “How can I make sure my emails are being read?”
CQ Roll Call’s survey earlier this month showed that three out of four advocacy professionals named email as the primary means of communicating with members. No other channel even broke single digits.
Mae West once quipped that too much of a good thing is wonderful. But bawdy ol’ Mae never had to deal with email.