What was interesting to note was that the viral nature was evident from the moment of conception to the moment of posting. There was no big plan, there was no larger campaign (of course, there is the long-standing Food & Water Watch Ban Fracking campaign) and there was no long-involved effort.
By Royelen Boykie
It’s an old saying but it applies here – Casey Trees knocks my socks off.
So when I saw this on Twitter:
I wanted to share it with you.
The professionals reading this may be way more seasoned than this position requires but don’t let that stop you from taking a look. Here’s three reasons why you want to know about this job:
- Fun Stuff. Let this job announcement lead you into a local organization that has amazing outreach. Pledge to Water Your Trees, Paddling Tour Tree Outing, the Canopy Awards, they’ll keep your social calendar full if you live in DC. If you live elsewhere, let their ideas inspire you and your organization in FUN.
- Chits: You must know people just getting started in their careers who would have something to offer Casey Trees. If they got this job, they would be fortunate to have landed it and they’ll owe you.
- MORE Fun Stuff. Last night Casey Trees did their Branch Out Happy Hour. Can you or your organization top that?
Let’s get someone remarkable in this job and keep the magic going.
(Nope, this isn’t a paid advertisement. This is just another example of what happens when you have a relationship.)
In a meeting, are you the one who says, “Well, I think . . .” or are you the one who says, “Do we have stats on . . .”
I’m the one who says, “Do we have stats on . . .”
Even with my stats mantra, sometimes I just have to go with my instinct and say, “That’s fabulous.”
And so it is with the new Godzilla-flavored campaign by the Washington Humane Society: “Petzilla: Adopt a cuddle monster.” (The new Godzilla remake hits movie theaters this weekend if you’re blanking on the tie-in.)
In keeping with their fast-acting, no-frills style, they don’t even worry about updating pages that serve ever-green purposes. They just post a flashy image on social media and link directly to an adoption tool. They are clever AND efficient.
I’d like to know how many more cat-zillas and dog-zillas get adopted as a result of their snappy campaign. But based on the numbers from their earlier Catnando, I think we can just say, “That’s fabulous.”
You want my attention and my time.
You want me to tell my friends and family about you.
You want me to be generous with my well-earned dollars.
You want it all!
Well, stop staring at my “Big Data.” I want a relationship.
Don’t get me wrong, my data is fascinating. But it’s not exactly BIG. And it’s not the key to my opening of my wallet, being your brand evangelist, or political engagement.