Big Data? I Thought You Said “Big Date!”
You want my attention and my time.
You want me to tell my friends and family about you.
You want me to be generous with my well-earned dollars.
You want it all!
Well, stop staring at my “Big Data.” I want a relationship.
Don’t get me wrong, my data is fascinating. But it’s not exactly BIG. And it’s not the key to my opening of my wallet, being your brand evangelist, or political engagement.
As a digital strategist, I yearn for a magic formula that identifies potential supporters and suggests the required steps to cultivate those people into life-long sustainers. Also as a digital strategist and a decades-long fan of Bruce Springsteen, I’m dazzled by the apocryphal story of the 2012 election. In that tale the Big Data people in the Democrat’s basement huddled and determined it was one small part of Ohio that could win the 2012 election for Barack Obama. In addition, they decided the person that had influence with the voters there was The Boss.
But the key to that story is that Bruce had spent 55 years developing a craft and 50 years creating a RELATIONSHIP with his fans. Obama was able to exploit that relationship for the purpose of getting elected. What remains to be seen is if that Big Data revelation will extend to an enduring relationship.
A relationship survives the bumps and the disagreements inevitably arising over the years. A relationship stabilizes you over rocky ground. A relationship connects you.
Let’s you and I connect here! Or, if you want, lets talk about Big Data vs. Big Date at my favorite restaurant over a 16-inch cheese pie – well done. I love that place. The staff brings me a glass of iced tea before I even order it. You might find that out with a Big Data analysis of my spending habits but you wouldn’t get from Big Data that they also bring me the extra glass of ice I like. THAT’S a relationship.
Speaking of pizza … everyone knows that pizza was invented in New Jersey – just ask the best concert-giver you’ll ever see, Bruce Springsteen. If you can’t have a pie on the Jersey Boardwalk try my favorite pizza at Faccia Luna in Clarendon, Va. Tell Oliver I sent you.
No, that wasn’t a tangent. It wasn’t a paid advertisement, either. That was just me demonstrating the value of not staring at my Big Data and of being in a relationship with me. You do that, and I’ll do my part to keep you going.
Thanks for having me, Connectivity. I look forward to the adventure.
Disclaimer: No Big Data was harmed, or even used, in this blog. But Big Data has been used to get the Big Date.