Bring Your Social Media Program Back From the Dead
Not every social media program succeeds the first time. In fact, associations and advocacy groups can find many barriers to success. Resources get directed elsewhere, staffers leave and programs can slip into neglect.
The result is a program that under-performs, leaving everyone to wonder why social media won’t work at your organization. But there is a way forward. While the strategy will be different for every organization, you can rehabilitate a moribund Twitter or Facebook presence with a bit of time and effort.
Take a look at this simple road map to bring your social media program back from the dead…