Whether it’s a lunch & learn, happy hour, Hill Day, or full-blown week-long conference you’ve suddenly been tasked with, the process of pulling off a successful advocacy event can be paralyzing – particularly when you’ve a million other things to do. Where do you start, what and who do you need to include, when do you need to start planning?
Archives: Advocacy and Engagement Campaigns
At least 53 members of Congress, including 24 U.S. Senators, have Snapchat accounts, as does USA.gov, the White House, NASA, the Peace Corps, the U.S. Navy, the U.S. State Department, the U.S. Department of the Interior and an ever-expanding number of state, county and local governments.
Here’s why you might need to consider it too.
When we asked you back in February to show us with photos and images why you were passionate about your organization, campaign or mission, boy did you listen.
We were impressed by the depth of feeling and enthusiasm that’s out there for your tireless – and often thankless – nonprofit and government relations advocacy missions.
Picking the winners, especially those not decided by the popular vote, was really tough. There might even have been tears, and we’re hoping some of the judges start talking to each other again by the end of the year.
To make things easier, the judges looked at five criteria when it came to each entrant; originality, composition, how well the image represented the campaign or mission, the written description, and how the image made them feel or resonated with them.
Repeal of the Affordable Care Act is about as groundbreaking as it gets in the healthcare sector. Any move or tweak to the current law is set to permeate across multiple entities; from the general populace to patient advocacy groups, to small businesses, taxes and insurance.
But ACA repeal would affect the six industry players in several different ways. While most weren’t completely onboard with all aspects of the ACA, they had lobbied or advocated hard – for or against – certain aspects of the 974 pages of the law and made their peace with it. Now they’re facing the same upheaval all over again
So, which related groups are most worried, and what are they focused on? We’ve dug deep to see the top issues facing the big six:
It’s seldom a submitted bill generates such resounding rancor and widespread opposition that its sponsor announces he’s withdrawing it in a Tweet posted to his Instagram page and linked to the hashtag campaign that crushed his proposal.
But that’s exactly what Rep. Jason Chaffetz (R-Utah) did when he pulled HR 621 from the House docket on Feb. 2. That was only a week after introducing ’The Disposal of Excess Federal Lands Act of 2017,’ his proposal to sell 3.3 million acres of Bureau of Land Management (BLM) land in 10 states to “non-federal entities.”
“I hear you and HR 621 dies tomorrow,” Chaffetz wrote in his Feb. 1 concession tweet before tagging it with the coup d’grace: #KeepItPublic.
Here’s how Bass Anglers for Saltwater Conservation sent 4,335 letters to the U.S. Senate by offering a cool (literally!) prize.
The result? A huge uptick in brand new advocates – and almost a full quarter increase in their advocacy base.
And they did it when no major legislation was happening.
By the end of 2015, $1billion had been spent on advocacy involving the Affordable Care Act. Now, it’s about to happen all over again.
Unless you’ve been sleeping under a rock these past couple of weeks, you’ll be aware the largest legislative repeal of the decade – possibly ever – is about to take place with the dismantling of the Affordable Care Act.
Here’s what’s happening right now
Early Thursday morning, Senators voted 51-48 to adopt the budget resolution that sets up the repeal of the health care law through the budget reconciliation process.
With that comes a game-changing field for advocacy, and the thousands of insurance, service, employer and healthcare-related associations, corporations and organizations directly or indirectly affected by it.
Effective Health Advocacy Campaign: How Trinity Health Sent 3,000 Letters to Local Legislators in 3 Days … and Changed an Important Vote
Here’s how Trinity Health got legislation halted in 72 hours using just 90 advocates.
They did it by asking their employees in one local hospital to write to the county officials.
And they needed less than 100 employees to take action. Over one weekend.
The result? They got an important local county vote in Albany, New York changed. Plus, their campaign was so effective it got mentioned by one of the legislators at the public hearing.
The state legislatures were 17 times more productive than Congress last year, and that doesn’t look like changing anytime soon.
With a handful of the states already in session, and the majority going into session next month, there are some really big policy issues bubbling up across the country. See what our experts believe will be the seven big ones right here.
Releasing information at a point in time when it’s most relevant to the target audience is marketing 101. So leveraging appropriate campaigns around holidays has been a tried and tested advertising and marketing tool used successfully for decades. But it can be just effective for government relations pros trying to get the message on their issue out. Here’s how: