The traditional limits to the reach of your advocacy campaigns are the size of your email list, the volume of regular traffic to your website and the size of your social media audience. To reach beyond these limits you have two choices: Spend money to market your campaign via advertising and email list rental/purchase, or implement an organic marketing campaign.
For organizations with limited resources, building an advocacy campaign organically is a very cost-effective way to garner attention online. It involves leveraging list swaps with other organizations, initiating search engine optimization for action pages, and launching advanced social media outreach by employees and supporters.
Here are some tips for marketing advocacy campaigns organically.