Can issue advocacy get any more complicated? Communication channels are multiplying. Devices are proliferating. People are always on. Messages must be customized.
The number of options to ensure your message intersects with the right audience, at the right time, through the right channel and on the right device are infinite. Add to this an opposition that is becoming more sophisticated and its easy to get flustered.
But you can learn to fight back. The Goddard Gunster Institute and CQ Roll Call hold seminars — the next is April 21 — to help you navigate the myriad possibilities and take the guesswork out of advocacy.
All it costs is $600 (discounts are available) and a day of your time.