Every political presidential cycle brings us a new wave of technology that eventually trickles down to the hoi polloi to use. But this year is somewhat different. The technology, and the way it’s being employed by the Ted Cruz’s and Bernie Sanders of the world might be groundbreaking in the way they’re using it, but the good news is much of it’s already available to the rest of us.
Archives: Advocacy Tools
If you’re like most email writers, the subject line can be one of the most daunting and last minute parts of email creation. But it’s one of the key factors in determining whether or not an email is opened, and can affect the amount of attention or revenue you generate. Worse, it can make or break your relationship with your advocates or constituents.
It’s the thick of primary season on the political tundra, which means it’s the only time in the next president’s life (one of these candidates has to win, eventually) when he or she will be this accessible to the public.
You can shake the next president’s hand, take a selfie with him or her, and basically ask the future commander-in-chief, face to face, any question you want, on any issue.
And not only will all the presidential candidates answer your question on your issue, there will be media there covering it.
This is what is known as a whopper of an opportunity … if you can mobilize effectively.
When it came time to drum up support for the Medicare funding of advanced care planning services, the American Geriatrics Society turned to infographics to activate its network of doctors, nurses, caregivers and patients. But that was only the first step.
Almost all of us in the issue advocacy or political campaign world pay homage to the ground game. That’s where you make the all-important personal connection.
It’s also time-consuming and labor intensive, and requires lots of boots on the ground. Knocking on doors, leaving door hangers, getting out the vote and dialing numbers is grind-it-out blocking and tackling.
Enter big data.
A lot of emotional and financial investment goes into executing your grassroots marketing campaigns, so you’re probably thinking:
“It would be easier if I could draw inspiration from a big diverse list of actual grassroots marketing campaign examples, with verified success metrics, to give me both confidence and ideas for my next campaign.”
Well, here they are. Warning: the first one is a bit of a tearjerker.
On the face of it, e-books are a cost-effective alternative to traditional book publishing that can help drive membership engagement, generate non-dues revenue, and enhance your advocacy efforts.
But be warned, they can be hit-or-miss.
What goes into your engagement toolbox is what comes out, in terms of your advocacy efficacy. In an era of ever-more channels and digital options, pausing to assess and retool can seem a luxury few have time for.
But do it. Do it now. Here’s why.
Conferences, professional education webinars, advocacy efforts, networking opportunities, or even a magazine, are all obvious benefits for most member associations. But often overlooked is a career center that can serve as a recruitment tool for highlighting non-members.
The One-Two Punch
A well-run career center helps an association identify potential new members, and generate non-dues revenue, as well as acting as a benefit for its current members.
Political action committees (PACs) have gotten a bad rap. But PACs and Super PACs aren’t going anywhere anytime soon, so you it might need to consider having one in your toolkit. Not to mention that it can be a huge benefit to your advocacy efforts.