Whether it’s a lunch & learn, happy hour, Hill Day, or full-blown week-long conference you’ve suddenly been tasked with, the process of pulling off a successful advocacy event can be paralyzing – particularly when you’ve a million other things to do. Where do you start, what and who do you need to include, when do you need to start planning?
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It’s that time of year when we celebrate our moms and there is a whole lotta love out there – phone calls, flowers, candy, cards, reservations, memories. Almost everybody loves their mom.
Fewer groups as a whole enjoy the credibility, or are imbued with the authority on families as are our moms. Turn on the TV and it’s clear moms are the ultimate corporate spokesperson for family-friendly companies and their offerings. No matter how large the scope, scale or erudite the issue, at some point the common denominator always works its way back to mom.
And importantly for us in the advocacy business most everybody trusts moms.
At a small event in San Francisco last week, Apple unveiled the latest version of the iPhone, the iPhone SE. The most notable difference is that this will be the smallest iPhone ever, with a screen size of just 4 inches. And with that announcement, Apple threw the advocacy industry a curve ball.
Why you might ask?
Digital ad spending in the U.S. is expected to surpass TV ad spending in 2016, so it’s no surprise that associations, nonprofits and corporations are getting in on the act and using it to assist them in their advocacy and public affairs efforts.
Organizations like the American Farm Bureau Federation have used it to help push past the gridlock in Washington, engage with the public on important issues, and bring in new advocates.
Prime Minster David Cameron announced last week that the United Kingdom would vote on June 23 to “stay” or “remain” in the European Union. In the 2015 election, 46.4 million UK citizens voted, and close to 50 million are expected to turn out in 2016 participate in a truly historic decision.
As Americans, we are quite used to voting on ballot measure issues—legalization of marijuana, minimum wage, bond measures for schools, raising and lowering taxes. Over 100 million people across 25 states will vote on some issue in 2016, with California leading the charge.
If you’re like most email writers, the subject line can be one of the most daunting and last minute parts of email creation. But it’s one of the key factors in determining whether or not an email is opened, and can affect the amount of attention or revenue you generate. Worse, it can make or break your relationship with your advocates or constituents.
Almost all of us in the issue advocacy or political campaign world pay homage to the ground game. That’s where you make the all-important personal connection.
It’s also time-consuming and labor intensive, and requires lots of boots on the ground. Knocking on doors, leaving door hangers, getting out the vote and dialing numbers is grind-it-out blocking and tackling.
Enter big data.
Studies have determined as many as 70 percent of you are as excited about the ads during the Super Bowl, as you are about the actual game. So it makes sense that the issue watchers among us will be pleased to hear there are some advocacy campaigns in that hedonistic mix this year.
Coach USA/Megabus, the bus company known for affordable rides across the United States has been particularly successfully at the nuances of the site visit, and at bridging online and offline advocacy techniques.