It’s that time of year when we celebrate our moms and there is a whole lotta love out there – phone calls, flowers, candy, cards, reservations, memories. Almost everybody loves their mom.
Fewer groups as a whole enjoy the credibility, or are imbued with the authority on families as are our moms. Turn on the TV and it’s clear moms are the ultimate corporate spokesperson for family-friendly companies and their offerings. No matter how large the scope, scale or erudite the issue, at some point the common denominator always works its way back to mom.
And importantly for us in the advocacy business most everybody trusts moms.