Social listening, or the process of monitoring social media traffic for mentions, is a critical component of managing a social media profile. Corporate brand managers understand that it can be a time consuming process. A variety of services and shortcuts exist, though,to make the process much more efficient, allowing advocates to fine-tune their messages to respond to supporters (or critics).
Use Social Listening to Anticipate and Respond to Client Interests (Social Media Today)
6 Steps to Build a Social Listening Dashboard (Social Media Examiner)
Web-based email templates inadvertently can place bits of text that aren’t part of the message high up in email read on mobile devices, making what a recipient sees before opening the message distracting or nonsensical. The problem typically occurs in the “preheader” or the two lines of text under the subject line. This article offers clear guidance for how to ensure preheader text is relevant and boosts an email’s open rate.