As we discussed yesterday, email remains a vital line of communication between constituents and members of Congress for the medium’s unparalleled return on investment for both sides of the conversation. But the call-and-response method of email communication is only one way congressional offices use the tool. Almost every member office also uses email to send out a periodic newsletter to a subscriber list. If promoted correctly, email newsletter sign-ups can gather tens of thousands of addresses.
Most newsletters simply offer constituents timely greetings or highlight an member’s most recent work. Depending on the outgoing email system they use, however, some members’ newsletters also include polls. Such features add an interactive element to something that otherwise isn’t much different from what offices would previously mimeograph and mail out to district addresses. More importantly, they offer a possible avenue for quick-and-easy issue advocacy.