Although organizations most typically post links to their own website content on Facebook, web postcards far-and-away out-perform all other content in user engagement. That’s what analyst Darren Barefoot found in his study of 20 different non-governmental organizations.
Web postcards — which add text to pictures — made up 45 percent of all posted photos. They doubled the performance of any other media and comprised the top 31 slots in Barefoot’s ranking of the top-performing 1,000 posts. So keep making those Grumpy Cat meme cards. Or do something more along the lines of this: This post by Oil Change received 12 times the engagement as the average Facebook post in the survey.
How to Win the Facebook Engagement Game (Hootsuite)
Being able to take in donations on a mobile device is becoming more critical than ever. In 2013, one-quarter of donors gave money this way, while PayPal saw mobile payments double from $13.5 billion to $27 billion.
A new whitepaper on Techsoup by Network for Good and PayPal offers examples and seven best-practices principles for good mobile donation platforms. Visual clarity and a predictable layout are keys.
Your Mission is Mobile (Techsoup -PDF)
Long the strategy of magazines and services like Netflix, automatic online systems can boost the performance of nonprofit and associations’ annual membership renewals. Consulting firm M+R found that when it added a simple checkbox on a membership page, 56 percent of users chose the annual renewal option.