Facebook is great for visibility. But that’s not enough for most advocacy campaigns. You need to turn those lukewarm “Likes” into advocacy action, lickety-split.
If your goal is to engage a larger audience to take action, or mobilize your grassroots to bring an issue in front of lawmakers, Facebook is one of the best ways to quickly cause a stir.
But, it’ll require dedicated time on the “book.” And, like anything, there are pitfalls to avoid and tricks and techniques, from the simple to complicated, to help you get there.
Read on for 21 ways to light a match under your next advocacy campaign.