Most associations and advocacy groups have questions about their social media program.
Where do we put our time, energy and money? Do we need to be active on multiple platforms? What are the people we need to reach using?
The answers will hinge on many factors, but there is some data that can help. The Pew Research Center released a pair of studies, one on internet usage and one on media habits, that have some strong indicators. And the answers might surprise you.