The majority of the roughly 1.5 million registered nonprofits in the U.S. are small-budget shops with fewer than five staff members. Each day, their stretched staffs deal with immediate advocacy demands and incessant community outreach needs. Unfortunately, longer-term goals like developing effective social media capacity typically fall to the bottom of the daily to-do list.
Ignoring or ineffectively using social media, however, is a big mistake for small advocacy organizations. Simply put, social media allows the little guy in issue advocacy a chance to even the playing field against the big budget lobbyist.
Small advocacy shops often think that social media just takes up too much time. Really, all it takes is about five minutes on Twitter, twice a day. Here’s how small advocacy groups can use the platform effectively.