So many online advocacy campaigns get stuck in a rut, always doing the same old thing… create an action page, mobilize your email list, post calls to action on your social media channels and (if you have a budget) run some online ads.
Maybe it is time to spice up your campaign with a live social media event.
Live social media events can be pretty simple to do. A basic Twitter chat can be run with just a few of your colleagues and allies forming the basis of a scheduled hashtag conversation. If a group can get one of your more prominent members to make his or herself available for Q & A, it can host a Twitter or Facebook town hall, answering questions from the audience.
For those feeling a little more ambitious, try hosting a reddit Ask Me Anything (AMA). And if you want to really kick it up a notch, get a public official or celebrity to participate as a featured guest.
Hosting a live social media event offers several advantages to the usual online advocacy strategies: