The World Bank’s recent report that 31 percent of its PDF reports had never been downloaded and read has produced many a chuckle (particularly because that report is in … wait for it … PDF format). Beaconfire has some good practical tips if you want your own PDFs to be found, read and enjoyed.
Archives: Useful Links
Researchers at Michigan State University threw cold water on the notion that social media makes people more gullible to false information. In fact, the college students psychologists studied in a Twitter-based experiment were more likely to be skeptical of information they learned in a tweet.
Sure, they wrote them on other blogs, but two Connectivity contributors wrote very interesting think pieces recently.
Over on his regular (must-read) Social Media Today column, Alan Rosenblatt urges campaign organizers not to “be seduced by the dark side of social media audience metrics. Don’t fixate on the number of followers and page likes you have — the vanity statistics.” Rather, he says, “if you want a social media audience that helps you more effectively advocate for your cause, focus on building an audience of the key influencers that matter most to you.”
Writing for his own (very fine) epolitics blog, Colin Delany jumps in the Wayback Machine and dials it all the way back to 2010, when his “How Candidates Can Use the Internet to Win” ebook became available. Delany runs through what’s changed in those four years.
As discussed here recently, advocates’ ability to work storytelling techniques into their fundraising and communications strategies is critical to the success of their causes. In general, the organization itself operates as the “author” of the core narrative, using stories to form an authoritative voice on the cause at hand.
For some advocacy efforts, however, the overarching narrative can come out of a collection of related stories told by campaign participants or those who would benefit from a policy change. Encouraging supporters to “share their stories” has become a communications staple for advocacy groups, issue-oriented organizations, and even government offices. These stories must be gathered, stored, and curated by advocates to be useful.
It’s an old saying but it applies here – Casey Trees knocks my socks off.
So when I saw this on Twitter:
I wanted to share it with you.
The professionals reading this may be way more seasoned than this position requires but don’t let that stop you from taking a look. Here’s three reasons why you want to know about this job:
- Fun Stuff. Let this job announcement lead you into a local organization that has amazing outreach. Pledge to Water Your Trees, Paddling Tour Tree Outing, the Canopy Awards, they’ll keep your social calendar full if you live in DC. If you live elsewhere, let their ideas inspire you and your organization in FUN.
- Chits: You must know people just getting started in their careers who would have something to offer Casey Trees. If they got this job, they would be fortunate to have landed it and they’ll owe you.
- MORE Fun Stuff. Last night Casey Trees did their Branch Out Happy Hour. Can you or your organization top that?
Let’s get someone remarkable in this job and keep the magic going.
(Nope, this isn’t a paid advertisement. This is just another example of what happens when you have a relationship.)
* New York email technology company Movable Ink recently released its quarterly report on which devices consumers prefer to use to read email. The company found that 66 percent of all email opens took place on a smartphone or tablet, up from 62 percent from its first survey in the second quarter of 2013. IPads and IPhones accounted for a whopping 55 percent of all devices used to open an email.
Android users seem to have the longest attention span: Android phone users spent more than 15 seconds with 41 percent of emails they received, compared to 35 percent of IPhone users.
It’s standard best-practices mantra that including images in tweets get them more noticed. Finding examples on Twitter of advocates doing it well, though can be tough.
Today, we’re in luck. The Knight Foundation compiled a great collection of tweets that used images creatively to promote Give Local America, a one-day nationwide local philanthropy drive on May 6.
A pair of interesting afternoon links from the nonprofit management consulting world…
The folks over at M+R have posted the unabridged version of a conversation their Will Valverde had with Mediabistro reporter Patrick Coffee about their 2014 Benchmarking study. As I’ve written before, the study has a wealth of information about how nonprofits transmit messages to their respective communities and the general public. Email is still king, but click-through and response rates slipped for another year.
Valverde threw water on the idea, though, that email is “less successful now” because of that slippage. For starters, audience size for email grew by 14 percent. “From my perspective, a lot of these trends are less about what organizations are doing, and more about how people are using email and the internet more broadly,” Valverde said. “So as mobile increases its share of web traffic and our overall relationship with email and social media changes, there’s inevitably an impact on nonprofits.”
Live Tweeting from an event, whether as an attendee or an organizer, takes some forethought and lots of extra battery chargers. MediaBistro’s AllTwitter blog suggests creating pre-set lists of speakers, hashtags, usernames before you go to speed the process. And tweet the facts — quotes from speakers of photos.
Chris Abraham for Social Media Today, meanwhile, gets down to brass tacks in explaining the logistics of the live tweet event — from kind of USB chargers and WiFi repeaters to use to how to pare down team members’ tweets after the fact. If you’ve never tried live tweeting before, the details are there for the taking. Pix of his rigs included. Remember, don’t just use Twitter to live tweet!
Maybe you shot a ton of great video at your event. Now what? For a little money, a bevy of apps and web hosting services can put that raw footage to the best use as social media content. Shorter is better — like, shorter than 15 seconds if the video’s going on a mobile app.
Sticking with YouTube? Google recently created a content creation checklist to help users keep people watching all the way through. It can’t save every panel talk video, but the checklist includes extensive suggestions for how to create metadata for search optimization.