One of the best ways of doing it is through sustained, authentic and authoritative content that gets dispersed through multiple channels. But to do it you need to switch your government relations hat for your marketing one, and put yourself in your readers’, viewers’ and ultimately advocates’ shoes.
And you need a strategic plan – otherwise known as the content calendar.
Do you use it for research? How about for advocacy, conferences, coalitions, networking or education?
Most of us don’t even scratch the surface of possibilities when it comes to utilizing our memberships. Learn how you can change all that by making the most of your trade association membership when it comes to advocacy and lobbying.
Blake Major, Manager, Federal Government Affairs at AIG, and Joshua Habursky, Director of Advocacy at the Independent Community Bankers of America share tips and tricks on how to do it.
Your grassroots and PAC endeavors probably have the same goal: Getting members focused and engaged. But chances are both efforts are siloed? Or not exactly on the same page with messaging and outreach?
See how you can change all that with a few handy tips and tricks. Watch our webinar recording above, now!