Communicating Visually in Advocacy
The latest issue of NTEN: Change, the organization’s e-magazine, is chock full of examples of advocacy organizations and nonprofits using infographics, images, and maps to demonstrate issues clearly and compellingly. This journal is always jam-packed with good material, but this issue (number 15) really is outstanding.
For organizations that rely on web traffic to drive actions or donations, makings sure every web presence is visually accessible is critical. Early this year, two Blackbaud designers surveyed nonprofit donation pages’ accessibility with the help of visually-impaired participants. They found that hyperlink color choices or italicizing grey text can seriously limit the functionality and readability of pages for those with visual impairments.
Crafting high-quality online advocacy strategies, naturally, includes using strong visual content. Often, the best way to develop that content, Connectivity editorial advisor Colin Delany told the latest Salsa FUSE conference this month, is to jump on existing popular internet memes. Video of his full presentation on online advocacy strategy is posted on the Salsa blog.