Doing It Live
Live Tweeting from an event, whether as an attendee or an organizer, takes some forethought and lots of extra battery chargers. MediaBistro’s AllTwitter blog suggests creating pre-set lists of speakers, hashtags, usernames before you go to speed the process. And tweet the facts — quotes from speakers of photos.
Chris Abraham for Social Media Today, meanwhile, gets down to brass tacks in explaining the logistics of the live tweet event — from kind of USB chargers and WiFi repeaters to use to how to pare down team members’ tweets after the fact. If you’ve never tried live tweeting before, the details are there for the taking. Pix of his rigs included. Remember, don’t just use Twitter to live tweet!
Maybe you shot a ton of great video at your event. Now what? For a little money, a bevy of apps and web hosting services can put that raw footage to the best use as social media content. Shorter is better — like, shorter than 15 seconds if the video’s going on a mobile app.
Sticking with YouTube? Google recently created a content creation checklist to help users keep people watching all the way through. It can’t save every panel talk video, but the checklist includes extensive suggestions for how to create metadata for search optimization.