Don’t Feed the Trolls
Connectivity editorial advisor Alan Rosenblatt, an irrepressible force on Twitter as well as a blogging dynamo, shares his rules for engagement in social media fights. While he “doesn’t recommend people getting into debates with trolls and haters,” he gives some advice on how to keep it civil with others who disagree with him politically on social media.
Social Advocacy and Politics: Why We Fight (and When and How) on Social Media (Social Media Today)
Email still drives 35 percent of gifts to nonprofits. Making email as successful as possible as a fundraising tool, however, takes some planning and design skill, particularly as more and more email is read on mobile devices.
Blackbaud strategy consultant Mike Snusz shares his design and content tips for mobile-friendly email, including ideal pixel sizes for headers (100 px high.) and donate buttons (bigger than you think – at least 44px high.)
“While repeating a phrase like ‘content marketing,’ seems crazy,” for nonprofit website design, “SEO has made keyword repetition throughout your content a necessity,” writes The Campaign Workshop’s founder Joe Fuld. Even if a nonprofit’s website isn’t trying to reach Buzzfeed-type readership levels, planning and following through on an SEO strategy is still needed to get content in front of the right audience when they search.
Fuld offers specific writing techniques that can help, as well as the name of his favorite SEO plugin (YOAST).
Content Marketing for Nonprofits (The Campaign Workshop blog)
It’s quite easy for a supporter of a nonprofit to perform three different tasks online that interact with three different department of the organization. If each gathers profile data as a result (as they should), the resulting data duplication may result in serious customer service issues down the road.
Bear Analytics’ Marissa Maybee urges nonprofits to knock down the departmental silos that may send interactions with members and supporters off the rails. The key is to foster good internal communication across teams so that supporters’ information remains current and personalized no matter which part of the nonprofit contacts them. Or as she writes, “personalization is achieved when an organization utilizes the available information to make service efficient and to make members feel valued.”