Email Newsletters – the Internet’s Cockroach
Spam filters, social media, and . . . well, lameness were supposed to have killed off the good ol’ email newsletter long ago. Like the cockroach, it’s not just surviving but thriving as the news source of choice among corporate executives. Personalized, subscription-based newsletters “can impose order on all that chaos” that social media and the internet unleash on busy eyeballs.
For Email Newsletters, a Death Greatly Exaggerated (New York Times)
The “next new thing” in advocacy is showing results, though. Jeb Ory and Patrick Stoddart, co-founders of Phone2Action, recently shared two case studies of smartphone-based campaigns that combined issue education, personal outreach, advertising and media engagement to boost supporter response rates.
The Power of Mobile Technology on Issue Advocacy (Campaigns and Elections CampaignTech blog)
The role of being a nonprofit executive has changed to include being a thought leader on social media, writes Beth Kanter. Being an effectual one, however, requires a CEO to become a chameleon online. “Chameleons know the audience they want to reach on different social channels and where it overlaps with their organization goals,” she says.