Email’s (Still) Not Dead
Not only is email not dead, it’s quietly thriving. That’s what the latest benchmarking survey of nonprofit organizations from Blackbaud showed. Email volume and recipients for nonprofits soared over the last year, while email lists for each of the survey’s 20 cohort sizes saw positive growth of usable email files. You’d think that means open rates would plummet as as result? Not so! Rates actually were flat.
Download the entire report here, or read a summary below
Civic tech definitely is booming, writes Microsoft’s Annmarie Levins. She provides cool concrete example of how that’s so. Creative local advocates should think of ways to take the data city governments are pumping out there for their own uses.
Investing in the Power of Civic Tech (Code for America)
Digital politics boom times have coalesced into a mature industry. At Epolitics, communications professor Luis E. Hestres suggests now’s the time for practitioners to create their own code of ethics.
Is It Time For a Digital Politics Code of Ethics? (Epolitics.com)
Writing for the web allows wordsmiths to break all the rules they sweated over in middle school. Breaking them can help an organization find just the right voice and tone online.