Last-Minute Resources for #GivingTuesday
With Thanksgiving around the corner, non-profits and philanthropies are scurrying to prepare for the third annual #GivingTuesday.
What Black Friday is for retail stores and Cyber Monday is for online sales, #GivingTuesday aims to be for charitable causes. Fundraising on #GivingTuesday has raised millions of dollars.
Because so much of the strategy for publicizing #GivingTuesday (yes, with the hashtag) takes place on social media, it’s not too late to pull together a promotional plan for your organization, and we’ve assembled some resources here.
#GivingTuesday is Working
The first #GivingTuesday was launched in 2012 by Henry Timms, the executive director of the 92nd Street Y in New York City, in partnership with the United Nations Foundation.
With more organization behind it last year, the event raised an estimated $32.3 million for 10,000 partner organizations, with an average gift of $140. Organizations in 40 countries participated, and the #GivingTuesday hashtag reached 2 billion people on Twitter globally.
The first step is signing up on the #GivingTuesday website. Thereafter, take a look at some of these resources to get your organization ready:
- Razoo Foundation, which is a partner for processing #GivingTuedsay online donations, has some specific advice for Facebook tactics from digital marketing maven John Haydon.
- Blackbaud has assembled an entire library of training videos for #GivingTuesday. It may be too late to start on some of the items they detail, but check out the social media presentation and the guide to thanking donors.
- Social Fish suggests three hidden resources for organizing #GivingTuesday quickly (hint: it’s people you know).
- The Knight Foundation hosts a comprehensive playbook that offers sections on planning for crisis prevention and management, day-of logistics and post-event analysis. The playbook includes specific examples from non-profit campaigns, down to the level of sample tweets.