You made it through holiday party season with all of the fundraisers, calorie-packed hors d’oeuvres, and open bars. Now we are in the midst of conference season and the thicket of networking receptions, meet and greets, and lunch and learns. Events are a staple of the advocacy industry where PAC, grassroots, direct lobbying, communications, media, and government collide to collaborate informally on the process of creating public policy and to make connections in order to facilitate this process in a smoother way. Conferences or large-scale events can be cumbersome to put on, costly to attend, and difficult to navigate for first-time attendees.
Here’s how Bass Anglers for Saltwater Conservation sent 4,335 letters to the U.S. Senate by offering a cool (literally!) prize.
The result? A huge uptick in brand new advocates – and almost a full quarter increase in their advocacy base.
And they did it when no major legislation was happening.
By the end of 2015, $1billion had been spent on advocacy involving the Affordable Care Act. Now, it’s about to happen all over again.
Unless you’ve been sleeping under a rock these past couple of weeks, you’ll be aware the largest legislative repeal of the decade – possibly ever – is about to take place with the dismantling of the Affordable Care Act.
Here’s what’s happening right now
Early Thursday morning, Senators voted 51-48 to adopt the budget resolution that sets up the repeal of the health care law through the budget reconciliation process.
With that comes a game-changing field for advocacy, and the thousands of insurance, service, employer and healthcare-related associations, corporations and organizations directly or indirectly affected by it.
With the new 115th Congress come 52 freshman house members, seven new senators, copious leadership and committee changes – not to mention hundreds of new staffers.
And that’s just in Congress. In the states you’ve got even more new members taking their places at state legislatures where for many organizations the real action is happening.
Those changes mean advocacy organizations have to scramble for attention and start the process of educating on their issues all over again.
But how do you stand out from the fray and make sure that you and your message are communicated to the right people in their new roles?
The result of those elections, from a hardline stance in the White House, to Republican control of 33 governorships and both legislative chambers in 32 states, is expected to induce a wave of immigration-related laws and regulations this year.
Many are already pre-filed in the states, and being discussed at state legislatures.
Read on to see which states are doing what.
With peak fly-in season almost upon us, and scores of groups visiting the Hill, how can your organization rise above the noise to make an impression on lawmakers?
The answer is having a well-planned out strategy going in. Whether you’re thinking of planning a Hill Day day, already have one in the works, or are just wondering why you should bother with one, we have tips and tricks from the pros on having your policy agenda stand out from the fray by hosting a seamless fly-in day.
And after you’ve watched, don’t forget to download our FREE Hill Day Checklist to keep you on track.
Effective Health Advocacy Campaign: How Trinity Health Sent 3,000 Letters to Local Legislators in 3 Days … and Changed an Important Vote
Here’s how Trinity Health got legislation halted in 72 hours using just 90 advocates.
They did it by asking their employees in one local hospital to write to the county officials.
And they needed less than 100 employees to take action. Over one weekend.
The result? They got an important local county vote in Albany, New York changed. Plus, their campaign was so effective it got mentioned by one of the legislators at the public hearing.
Wondering what the experts think the first 100 days of the new Trump presidency and Republican administration will mean for grassroots and advocacy? We had a recent event to find out. In case you missed it, here’s the video.
Thanks to Josh Habursky and GPN, GW, and our panelists: Rich Gold – Partner at Holland & Knight; Gloria Story Dittus – Chairman of Story Partners; Howard Marlowe – President of Warwick Group Consultants; David Lusk – CEO/Founder of Key Advocacy; Mike Fulton – Director of Public Affairs & Advocacy at Asher Agency, and moderator Tony Gnoffo, policy editor here at CQ Roll Call.
The state legislatures were 17 times more productive than Congress last year, and that doesn’t look like changing anytime soon.
With a handful of the states already in session, and the majority going into session next month, there are some really big policy issues bubbling up across the country. See what our experts believe will be the seven big ones right here.
Releasing information at a point in time when it’s most relevant to the target audience is marketing 101. So leveraging appropriate campaigns around holidays has been a tried and tested advertising and marketing tool used successfully for decades. But it can be just effective for government relations pros trying to get the message on their issue out. Here’s how: