Advocacy outreach has changed. Lobbying reforms, social media, and the rise of remote teams have created a culture where “likes” can occasionally replace handshakes, and scrappy digital teams can substitute for high-end lobbyists.
As the outreach landscape has shifted, so has the messaging strategy of advocacy groups.
An organization’s advocacy messaging may be at risk of getting lost in the mix, or completely ignored in favor of other internal teams’ communications goals.
In the past, DC-based government affairs teams may have led the organization’s communications outreach. Today many find themselves competing with marketing teams in New York.
It doesn’t have to be that way. Here’s how to ensure your government relations message is heard by the people who really matter.