In the grassroots departments of corporations, nonprofits, or trade associations, discussion often revolves around a signature advocacy campaign.
This signature advocacy campaign could take the form of a basic online petition, or a fully-fledged initiative complete with an advocacy center, paid and earned media, printed collateral and in-person meetings. If an organization chooses the latter form, a decision must be made on whether or not to give the advocacy campaign a unique identity or brand.
The main advantage of giving your national advocacy campaign a unique identity is the ability to be more creative and less restricted from the conventional brand standards of your organization.
But you don’t want it so wildly out there that consumers of the campaign fail to connect the dots that it’s got anything to with your organization at all.