It’s that time in the election cycle when staffers and campaigners are taking up new jobs. For those moving to grassroots advocacy, here’s some tips from a seasoned pro for your first 30 days on the job.
You left the Hill and landed your first government relations job in grassroots advocacy, or maybe you’ve seized the opportunity to work at the intersection of lobbying and communications. Irrespective of how you got a job in grassroots advocacy, the first 30 days can be intimidating and overwhelming with the volume of information you have to consume.
Every organization has different expectations, responsibilities, technology assets, processes, layers of approval, strengths, and challenges, and a step-by-step guide on how to approach a grassroots job doesn’t exist.
Grassroots is a fluid profession where you need to develop and maintain relationships to compel people to action. One of the most valuable resources for navigating the profession is the experience of other grassroots pros that have tried different techniques that have succeeded and failed.
While the below isn’t a guaranteed recipe for success for the first 30 days of running a grassroots program, there are a few time-tested tips and tricks that could get you started as you delve into your role in grassroots advocacy: