As discussed here recently, advocates’ ability to work storytelling techniques into their fundraising and communications strategies is critical to the success of their causes. In general, the organization itself operates as the “author” of the core narrative, using stories to form an authoritative voice on the cause at hand.
For some advocacy efforts, however, the overarching narrative can come out of a collection of related stories told by campaign participants or those who would benefit from a policy change. Encouraging supporters to “share their stories” has become a communications staple for advocacy groups, issue-oriented organizations, and even government offices. These stories must be gathered, stored, and curated by advocates to be useful.