Sure, they wrote them on other blogs, but two Connectivity contributors wrote very interesting think pieces recently.
Over on his regular (must-read) Social Media Today column, Alan Rosenblatt urges campaign organizers not to “be seduced by the dark side of social media audience metrics. Don’t fixate on the number of followers and page likes you have — the vanity statistics.” Rather, he says, “if you want a social media audience that helps you more effectively advocate for your cause, focus on building an audience of the key influencers that matter most to you.”
Writing for his own (very fine) epolitics blog, Colin Delany jumps in the Wayback Machine and dials it all the way back to 2010, when his “How Candidates Can Use the Internet to Win” ebook became available. Delany runs through what’s changed in those four years.