Social Listening, Mobile Tech White Papers Worth Reading
Looking for some beach reading this long weekend? Ok, how about some quality white papers for when you get back instead?
In its most recent release, Salsa Labs runs through the art and science of social listening. As they put it, “by keeping track of what’s being said about you in the virtual space, you can choose how to shape your future messages, respond to a crisis or course correct your current communications to meet your supporters (and future supporters) where they are.”
Don’t be a Narcissistic Nonprofit: Be a Conversationalist (download link: Salsa Labs)
TechSoup and the Guardian, meanwhile, have compiled an exhaustive study of innovative uses of technologies by nonprofits and charities around the world. Their white paper includes a wide variety of case studies. Some of these, like disaster response efforts, may seem narrowly-focused: but as the report insists, the technologies and techniques described have wide application. Think broadly as you read.
Technology for Good (TechSoup/The Guardian)