Survey Results: We All Struggle With Engagement
You have trouble engaging your members. And you’re not alone.
The results of CQ Roll Call’s survey on engagement show that many advocacy professionals grapple in a profound way with how to motivate supporters to action — especially when productivity in Washington slows.
Indeed, fully 44 percent said their members could be a lot more active, and another 14 percent described them as not very active at all. Ten respondents checked a box saying their members showed “few signs of life.”
To offer some help, CQ Roll Call’s special report, called Increasing Engagement: How to Keep Members Active When Your Issues Aren’t Hot, contains interviews with experts who provide practical, real-world solutions. We also gave you the top-line survey results. You can download it for free.
‘Roll of the Dice’
The online survey, which was decidedly unscientific, was filled out by more than 330 people and the results lay bare the challenges in advocacy work.
For example, two out of three respondents said that it was somewhat difficult or very difficult to move members or supporters to participate in advocacy efforts. An equal percentage said that they have trouble getting members to take action without an issue before Congress or an agency to motivate them.
The result is that confidence that organizations can rely on members for advocacy when needed is relatively low. A majority, almost 59 percent, said they were only somewhat confident. Seventeen percent said they were not very confident. And 10 respondents said it was a “roll of the dice.”
To see how other professionals have successfully energized their program and their members and get some results from the survey, download CQ Roll Call’s special report by clicking below.