The 15 Most Popular Articles of the Year!
We know you’re busy, and that even the most avid Connectivity blog reader can miss things. That’s why we’ve compiled the 15 most popular stories from 2015 to make your catch-up all the easier.
The things you read about show us the topics you’re interested in, and in 2015 the most popular topics ranged from tips for shy lobbyists, building coalitions, recruiting millennials, all the way to how to engage your advocates and grow your membership.
We hope you enjoy this compilation, and here’s to a happy and successful advocacy year in 2016.
Valuable tips from former staffers on the best ways to approach and communicate with congressional staffers so your issue gets heard.
Shy or not, we’ve all found ourselves in awkward public situations where we just don’t know a lot of people. But what when you have targeted individuals you just have to network with?
Helping Hill staffers become micro-experts on your issue through a proper briefing is the first step to convincing them that your issue deserves attention. See how to properly prepare and implement a successful meeting with a staffer or lawmaker.
Three organizations that are using Facebook private groups as a platform to engage and mobilize their members.
Low open rates and abysmal click-throughs be gone, with these four reasons you might be falling short of the 8 percent click through rate benchmark.
Members of Congress receive millions of policy issue letters and emails each year. How do you keep yours front and center?
Advocacy campaigns have relied heavily on email for more than two decades, but a recent survey shows that a handful of well-conceived comments on social media may be just as effective as thousands of emails.
It’s your first day on the job. You landed a brand new advocacy position. Or, maybe you didn’t ask for it, but somehow you’ve found yourself doing advocacy just the same. Either way, here you are in unfamiliar waters. Where do you begin?
When people think of advocacy, they tend to think of efforts inside the Beltway. But if you want to get things done, you should include some action on the state level, say the experts.
How the American Farm Bureau Federation increased their advocacy efforts in five states by 116% in two weeks!
Organizations have a notoriously difficult time engaging young people. Here’s how you can get some on side.
How to enhance the effectiveness of your organization’s advocacy by finding other groups with related concerns and similar goals to better engage public officials and influence policymakers.
When it comes to engagement, don’t just look to your membership. Target your own employees, too. According to a Gallup Poll, only 31.5 percent of U.S. employees reported feeling engaged in their jobs.
Retaining first-time members presents a unique challenge – and opportunity – for professional associations, trade groups and nonprofits. You’ve invested the time and money in recruiting new members, now enhance your odds of retaining them.