Tips for Wringing Value Out of Your Data
Like nearly every other industry sector in the country, the nonprofit world is under increasing pressure to quantify elements of the work it does. Many organizations have responded by gathering data on donors, clients, programs, funding, and the other innumerable inputs. What exactly to do with that data, however remains daunting for many.
If phrases like “data maturity” and “data value chain” don’t exactly ring a bell (and hey, I’m with you), several posts this week on the NTEN blog will shine light on key data management concepts.
One of the major ways nonprofits use the data they collect on the problems their advocacy addresses is to use hard evidence in explaining to donors and supporters why they should support a particular action. Of course, reading a call to action that’s nothing but statistics sucks the life out of any campaign. Should nonprofits, then, massage the rigor of their data analysis to produce better storytelling to rally support?
That’s the question Beth Kanter takes on in her latest blog post. Her analysis of the question builds from a conference experience that’s worth considering in its own right. But what really makes this blog post notable is the dozen of high-quality comments others have added to the conversations. It’s a blogger’s dream come true.