What the Marmot Taught Greenpeace
When a Montana marmot walked up and licked one of its remote cameras, advocacy professionals at Greenpeace first laughed and posted the video to YouTube. When they suddenly realized the clip had received 50,000 views in a few days, they got to work leveraging this bit of video serendipity for a campaign against coal mining on federal lands. The group shares its lessons for turning marmot licks into conversions.
Digital campaigning in the age of marmots (Mobilisation Lab)
For some lawmakers, the name on the signature might deter responding to a constituent letter. Researchers from the University of Southern California found that Republicans who had sponsored or co-sponsored voter identification laws were less likely even than other Republicans who didn’t to reply to letters from constituents with traditionally Latino last names.